Choose the pathway that suits your business

Donato brings everything you need into one simple platform, curated for creative businesses.

Whether you're just getting started or are ready to sell products, services, or courses, you can choose the pathway that supports how you want to work.

From foundations to full online shop, bookings or courses, Donato grows with you.

Introducing Connect

Every Donato account starts with Connect - this is your foundation.

Connect gives you the core tools and is the perfect choice if you're just getting started and want to keep your budget in check.

Just Getting Started

Connect

£9/month

Connect gives you the core tools to build your foundations and start showing up consistently online - without needing multiple platforms.

Perfect if you:

Are building your audience and growing your email list
Want a simple, focused online presence
Aren't ready to start selling just yet

Connect includes:

Funnel pages (to showcase, capture interest, or launch offers)
CRM to organise your contacts
Email marketing (5,000 emails per month included)
Forms & surveys
Workflows & automations
Social media scheduler
Unlimited custom domains

Everything you need to connect with your audience and start building momentum.

Start with the foundations.

You can add other features to your subscription later when you are ready.

Start with Connect

Our Pathways

All Donato pathways include Connect.

Our pathways are flexible. Start with the pathway that feels most aligned with you. You can always add or remove features from there.

These are common starting points - but if you don't see an option that suits you, then you can use our Build Your Own tool.

SELl PRODUCTS

Connect + eCommerce Store

£19/month

Ideal for creatives, makers, and product-based businesses. If you want customers to browse, add to cart, and buy from a structured shop - this is for you.

Includes:

Everything in Connect, plus:

eCommerce store
Payments system

Ideal for:

Physical products
Digital downloads
Print-on-demand
Handmade goods

Your shop, your branding, your rules - without complicated tech.

Choose eCommerce

Sell Services

Connect + Calendar + Payments

£19/month

For service-based businesses who sell time, sessions, or packages. If clients book appointments, consultations, or paid sessions with you, this setup keeps everything simple.

Includes:

Everything in Connect, plus:

Booking calendars
Payments system

Perfect for:

Freelancers
Consultants
Therapists
Designers
Creative service providers

Let clients book and pay without endless back-and-forth emails.

Choose Services

SELL COURSES

Connect + Courses + Payments

£19/month

For coaches, educators, and course creators. If you run programmes, workshops, or memberships, this setup helps you organise and deliver them beautifully.

Includes:

Everything in Connect, plus:

Course platform
Communities (similar to Skool or Circle)
Payments system

Perfect for:

Online courses
Group programmes
Memberships
Workshops

Create a space that supports your students - and your creativity.

Choose Courses

If you want all features, then you can go all in and get everything included from the start!

Everything Included

All Features

£40/month

For growing businesses who want the complete toolkit from day one. If you know you’ll need multiple ways to sell and connect, this gives you everything in one place.

Includes:

Everything in Connect, plus:

Full website features incl. online store + blog site
Calendars (similar to Calendly)
Course platform
Communities (similar to Skool or Circle)
Payments
Referrals (affiliates)
Review / Reputation tools

Get Everything

If you want more information about what you can do with each of the features, head to our Features in Detail page:

Features in Detail

A Quick Note on Email Sending

Every setup includes the capacity to send 5,000 emails per month - more than enough when you're just starting out. If your audience grows, you can add additional email capacity in simple bolt-ons*. This helps keep our prices as low as possible for all.